The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

Learning Adventures
Each book in the Learning Adventures series covers skills and concepts for grades 4-8, with a history-based approach. Each contains a year's worth of lesson plans in a daily format. All subjects except math are covered.
Drawn Into the Heart of Reading
Drawn Into the Heart of Reading was developed for use with students of multiple ages at the same time, perfect for the homeschooling family. It is designed for use as an entire reading program or as a supplement to an existing program for students in grades 2-8.
Perrine's Sound & Sense: An Introduction to Poetry
Perrine's Sound and Sense is a fantastic book for studying poetry with your children. It is a great resource for high school students. It includes clear and thorough explanations of devices, forms, how to analyze poetry, and more, as well as a huge variety of poems, both classic and contemporary.
The Ultimate Book of Homeschooling Ideas: 500+ Fun and Creative Learning Activities for Kids Ages 3-12
Fun and Effective Home Learning Activities for Every SubjectAs a homeschooling parent, you're always looking for new and creative ways to teach your child the basics. Look no longer! Inside this innovative helper, you'll find kid-tested and parent-approved techniques for learning math, science, writing, history, manners, and more that you can easily adapt to your family's homeschooling needs. And even if you don't homeschool, you'll find this book a great teaching tool outside the classroom. You...
Writing Strands & Reading Strands
This program is based on research which shows that there is no useable relationship between the study of grammar as an abstracted skill and the ability to communicate. Writing Strands provides quality reading, writing and speech materials for homeschoolers with children ages 3 through 18. The guided exercises in Writing Strands progress incrementally and allow students to work independently, yet provide the guidance students need to sharpen their ability to inform, persuade and entertain in writ...